About Us

NaturUp: Sip the essence of purity, where nature’s grace meets your wellness

Who we are?

NaturUp is a socially committed brand involved in the production of 100% natural foods and beverages. Our vision is to encourage the farming of wholesome and organic products that make the world a better place to live in. We aim to promote the wellbeing of farmers by procuring their best crops and ensuring good prices for their harvest. We support small and medium enterprises by involving them in our manufacturing processes. Thus we adhere to the philosophy of ‘Food for Good’ – good food for every customer for their good health and spreading goodness across the whole chain starting from farmers, manufacturers to end sellers.

What we do?

NaturUp Food & Beverages, headquartered in Thrissur, Kerala uses state-of-the-art technology to set high standards for raw material hygiene, processing efficiency and quality checks at every step. Our distribution network is currently active in Kerala, Karnataka, UAE and Australia. We are constantly expanding our network to serve our partners and customers more efficiently. We aim to be the most trusted food product ‘brand’ from India and we are indeed proud to ‘Make in India’. Be part of a movement that’s making a positive difference in thousands of lives – our farmer’s, manufacturer’s, distributor’s, retailer’s, customer’s, and as a NaturUp believer, your own.

Our Vision

Our corporate mission is to inspire favorable change through the creation of innovative and natural health-forward food products and other consumer goods that provide sustainable health, economy and environment to our customers, farmer/suppliers and company community.

Our Mission

Our mission involves ensuring availability of healthy and natural products in the local as well as international markets while promoting the producers through sustainable economic practices.

Plastic Negative Brand - What does it mean and how do we do it?

In very basic terms we remove twice as much plastic from the environment as we produce.

You buy one sachet with an outer packaging, we remove and reuse the equivalent plastic of two ocean bound sachets from the environment. Simple.

We account for all the plastics that we generate in a year and we take impactful environmental action by financing the removal of ocean-bound plastic with the support of various agencies by setting aside a percentage of each product sold. This helps further embed sustainability into our journey. We're delighted to be doing this work, and are finally truly proud of what each sachet you buy does in terms of having a positive impact on the environment.

Sustainability is no longer an option

It is our responsibility as we do business to care about our people and environment. We promote a healthy lifestyle through our products, minimising our impact to the environment through sourcing and manufacturing.

Coconut tree is called the “tree of life”. From the coconuts that we source, the flesh is being used by various ice cream companies. Coconut water is used by us and converted to a healthy, refreshing and convenient powder format . The husks are a natural scrubber, eco cleaning products, and even for industrial burning. By reusing coconut waste, we currently save shell leftovers from our coconut processing unit and are transformed into finely crafted bowls and cups as seen in our gifting section.