Who we are?
NaturUp is a socially committed brand involved in the production of 100% natural foods and beverages. Our vision is to encourage the farming of wholesome and organic products that make the world a better place to live in. We aim to promote the wellbeing of farmers by procuring their best crops and ensuring good prices for their harvest. We support small and medium enterprises by involving them in our manufacturing processes. Thus we adhere to the philosophy of ‘Food for Good’ – good food for every customer for their good health and spreading goodness across the whole chain starting from farmers, manufacturers to end sellers.
What we do?
NaturUp Food & Beverages, headquartered in Thrissur, Kerala uses state-of-the-art technology to set high standards for raw material hygiene, processing efficiency and quality checks at every step. Our distribution network is currently active in Kerala, Karnataka, UAE and Australia. We are constantly expanding our network to serve our partners and customers more efficiently. We aim to be the most trusted food product ‘brand’ from India and we are indeed proud to ‘Make in India’. Be part of a movement that’s making a positive difference in thousands of lives – our farmer’s, manufacturer’s, distributor’s, retailer’s, customer’s, and as a NaturUp believer, your own.
Plastic Negative Brand - What does it mean and how do we do it?
In very basic terms we remove twice as much plastic from the environment as we produce.You buy one sachet with an outer packaging, we remove and reuse the equivalent plastic of two ocean bound sachets from the environment. Simple. We account for all the plastics that we generate in a year and we take impactful environmental action by financing the removal of ocean-bound plastic with the support of various agencies by setting aside a percentage of each product sold. This helps further embed sustainability into our journey. We're delighted to be doing this work, and are finally truly proud of what each sachet you buy does in terms of having a positive impact on the environment.
Sustainability is no longer an option
It is our responsibility as we do business to care about our people and environment. We promote a healthy lifestyle through our products, minimising our impact to the environment through sourcing and manufacturing.Coconut tree is called the “tree of life”. From the coconuts that we source, the flesh is being used by various ice cream companies. Coconut water is used by us and converted to a healthy, refreshing and convenient powder format . The husks are a natural scrubber, eco cleaning products, and even for industrial burning. By reusing coconut waste, we currently save shell leftovers from our coconut processing unit and are transformed into finely crafted bowls and cups as seen in our gifting section.
In the News
“നെഞ്ചുറപ്പും നാച്യുറപ്പും ! “
തൊണ്ട് ഉപേക്ഷിക്കാൻ സൗകര്യമില്ലാത്തതിനാൽ കരിക്കിനെ കയ്യകലത്തിൽ നിർത്തിയവരെല്ലാം ഇളനീർപ്പൊടിയെ രണ്ടു കയ്യും നീട്ടി സ്വീകരിക്കുന്നു...
Kerala youth crack coconut jinx
2 youngsters claim to have broken the coconut jinx with a clutch of novel products that has caught international attention, and in turn promises better earnings for coconut farmers.
Tender coconut powder breaks the shell
Nutrient-rich tender coconut water is now available in powder form in delightful packs, thanks to pioneering work by a Kerala-based start-up.
“Sweeter than Before”
The popular tender coconut water gets an easy-to-make powder version.
“ഇളനീർ ഇൽ വിപ്ലവം സൃഷ്ടിക്കാൻ സ്റ്റാർട്ടപ്പ് “
